"A family based in north London seeks an extraordinary and experienced instructor to assist their smallest child on his initial journey to becoming an English gentleman."
Upon seeing this listing, you might naturally skip the term "initial stages" as mere a turn of phrase.
However, it may be the most important element of this unique employment listing, as it seeks to find a teacher for a one-year-old.
Hundreds of responses have already been received since the anonymous family published their call for the highly paid tutor, who has to be "a uniquely qualified person".
During the past few weeks, the advert has attracted interest across the media, with numerous questioning why?
Forward-Thinking Method
A tutoring expert, CEO and founder of a global tutoring firm, which is supporting the family in their search, explained that in spite of initial scepticism, he found the concept "visionary", and "advanced".
When he spoke with the family, he noted they understood the atypical nature of their demand, and how young their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their firstborn was five, and by that stage "cultural bias had by then become established".
But what did the family indicate by "cultural bias"?
It's "all-encompassing", Adam responded. "The way you eat, the manner you speak".
He stated the elder child had adopted "extremely delicate, body language" from the family, and had taken on their cultural habits. The family told the consultant they wished to avoid this pattern to repeat itself with their younger child.
The intention: To engage a English tutor, who must speak with standard English accent, to shape the baby right from the beginning.
Subtle Influence
"A lot of the learning at the beginning here is kind of absorbed naturally," stated the CEO.
It's through this natural absorption that the family are aiming the child will pick up the UK customs they want to cultivate.
Adam explained the tutor had to be somebody who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The instructor must be the suitable individual, they'll be carrying out things they aren't even aware they're doing, just naturally," he added.
Expense Not a Factor
The family informed him the chosen tutor should ideally also have understanding of or passion in equestrian activities, alpine skiing, creative fields and music so as to inspire the child in a broad spectrum of passions.
Additionally though, he stated the family desired the tutor to sign up the child on a selection of classes so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's minds, helping their son become a "English gentleman" will result in achievement and create opportunities.
"Considering the advantages and disadvantages of that, because it's certainly a social class indicator," he comments.
However, in spite of all this guidance in "English culture", might the child adopt so-called cultural bias from the international family he resides with anyway?
"Certainly", said the CEO. "The family realize this could fail, but they've simply adopted the view of, 'why not attempt it and we'll proceed as early as we can', because the expense of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the tutoring industry who have those concerns.
Another CEO, head and founder of a tutoring service, who provides individual instructors, commented that "the process of adopting dual cultures, or actually, becoming oneself, is something that must be lived into, not designed."
He explained that he had emigrated from the Far East to the UK at the period of childhood, and had been educated knowing and living two backgrounds. He progressed to learn at a prestigious UK institution.
"The concept that a single person can serve as a embodiment of English culture, an individual who can somehow impart the characteristics of a UK sophisticate onto a infant child, strikes me as idealistic and impractical," he stated.
"In my experience, having a typically British tutor from early childhood will does not automatically produce the goal they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been lucky enough to enjoy several of the experiences they desire for their son."
He added: "The reality is, self-identity cannot be imposed from the outside; it must be embraced, and it must be internally driven."
Acquiring Englishness
Naturally, Britishness is something the expert believes can be taught – and commercialized.
"I believe the situation that the world views us in this light is something that we should be cherishing|valuing|appreciating